Over the last 10 years, we have been striving to meet the needs of our partners, and around 2018, we developed a “spin-off” of Mooveteam called MooveGO to cater to different market needs. While Mooveteam is dedicated to corporate team building organized by event agencies, MooveGO was made for self-guided tours where users can play anytime they want individually.
Both platforms leverage advanced geolocation and gamification technologies to create engaging experiences, yet they serve distinct purposes and audiences. Once you become a Mooveteam partner, you have access to both, and our partners choose an app or another based on the needs of the project they are working on. In this blog post, we will go over the differences between the apps and how they are complementary to allow you to offer solutions to your clients.
MooveXR: Corporate Team Building Events
MooveXR is dedicated to enhancing team building and corporate training events. This platform excels in fostering collaboration, encouraging healthy competition, and enhancing interaction among participants. MooveXR provides a comprehensive solution for creating, customizing, and managing interactive activities that promote teamwork and learning. Primarily aimed at the B2B market, MooveXR requires a dedicated team to organize and facilitate events. Our partner agencies offer built and tailored activities to foster collaboration and team interaction. They organize every aspect of the activity and manage it while it is happening, typically taking from 2 to 3 hours. The group is divided into teams that explore an area, solving challenges and having fun with live scoring, a live chat for communication among groups, and gadgets they can use to prank and delay other teams. MooveXR, like its predecessor Mooveteam, is all about team activities.
Learn More About MooveXR’s Success Stories:
- Product Launch iPad Gamification: Jaguar Land Rover used MooveXR for the launch of their 2019 models, creating an unforgettable experience for their best fleet buyers. The event featured a two-day route from Madrid to Lisbon, incorporating various gamified elements like drone races, medieval challenges, and practical tips about the trip. The use of Mooveteam ensured continuous engagement and competition among participants. Read more.
- EA Milano’s “Mystery Chef” Challenge: This event combined a cooking competition with a city-wide scavenger hunt. Participants used iPads to gather virtual ingredients through culinary-themed challenges scattered across the city. The integration of augmented reality (AR) elements and dynamic scoring kept participants engaged and competitive. Learn more.
- Engaging Indoor Icebreakers: Cluego utilized MooveXR for an indoor team-building icebreaker called “Next Level Quick Fire.” This game transformed an existing outdoor game into an indoor format, using QR codes and a mix of challenges to engage participants. The flexibility and reusability of QR code cards demonstrated MooveXR’s adaptability and commitment to sustainability. Discover more.
MooveGO: Engaging Self-Guided Scavenger Hunts
MooveGO focuses on providing self-guided scavenger hunts where participants use their own devices. This product is tailored for the tourism sector and other leisure activities, enabling players to purchase tickets via e-commerce platforms or access activities through QR codes at specific locations. MooveGO operates more within the B2C market, offering flexibility for companies to sell tickets online or provide on-site access, making it suitable for a broad audience looking for engaging and independent play experiences.
Learn More About MooveGO’s Success Stories:
- StarTechTour Challenge: MooveGO was one of the 3 winners of the #StarTechTour Challenge, an entrepreneurship support project promoted by the Catalan Tourist Board. This initiative aims to make tourism a driving force for innovative projects and initiatives that help post-COVID-19 tourism recovery and generate revenue for Catalonian companies. MooveGO was presented as a solution to gamify the visitor experience of several companies, including the Catalan Tourism Agency and FC Barcelona. Read more.
- Mappō Geolocated Escape Games: MooveGO’s integration with WooCommerce allows participants to buy tickets online, launch the app, and explore the city on their own. This technology enables companies to offer tours safely amidst the pandemic. Mappō uses MooveGO to offer custom activities, including urban escapes, educational tours, and more in various cities across Spain and Latin America. Learn more.
- Bringing History to Life: MooveGO enhances educational storytelling by transforming historical sites into immersive learning experiences. Our partner Michelle Girasole created the innovative FreshMaps educational experience for BoRIA using MooveGO, which allows tourists, student groups, and families to learn history through interactive and engaging methods. Discover more.
Feature Comparison
| Feature | MooveXR | MooveGO |
|---|---|---|
| Customizable Activities | Yes | Yes |
| Geolocated Challenges | Yes | Yes |
| Custom Map | Yes | Yes |
| Augmented Reality | Yes | No |
| Step Counting | Yes | No |
| Mini Games | Yes | Limited |
| Team Communication | Yes | No |
| Alliances | Yes | No |
| Segments | Yes | Yes |
| Objects | Yes | No |
| Gadgets | Yes | No |
| Event Management | Yes | Yes |
| Post-Event Analysis | Yes | Limited |
| Pricing Model | Pay-per-user or team | Pay-per-user |
| E-commerce Integration | No | Yes |
| User Device Requirement | Shared or individual | Individual devices |
| Target Market | B2B (corporate events) | B2C (tourism, leisure) |
| Ticket Purchase | Managed by organizers | Online store |
| QR Code Access | Yes | Yes |
Challenges Comparison
| Challenge | MooveXR | MooveGO |
|---|---|---|
| Questions | Yes | Yes |
| Hints | Yes | Yes |
| Physical Activity | Yes | No |
| Picture/Video Point | Yes | Yes |
| Geolocated Video | Yes | No |
| Mini Game: Puzzle | Yes | Yes |
| Mini Game: Guess the Word | Yes | Yes |
| Mini Game: Hangman | Yes | Yes |
| Mini Game: Find the Pairs | Yes | Yes |
| Mini Game: Related Words | Yes | Yes |
| Mini Game: Slot Machine | Yes | No |
| Mini Game: AR Shell | Yes | No |
| Guess the Song Challenge | Yes | Yes |
| Robots | Yes | Yes |
Conclusion
MooveXR and MooveGO both bring unique strengths to their respective markets. MooveXR is ideal for companies looking to enhance team cohesion and performance through structured, interactive events, while MooveGO provides a fun and flexible way for individuals to explore and learn independently. By leveraging the strengths of each platform, Mooveteam continues to set the standard for innovative, gamified experiences across different sectors.
If you have any doubt about our solutions or how we can help you bring amazing experiences to your audience please contact us, we are here to help you.
