MooveXR 2.0 introduces Territories — a real-time competitive game mode where teams capture, defend, and fight for zone control on a live map. The most significant update to the platform since launch, built for corporate event agencies that need to keep delivering new.
MooveTeamPlatform Update8 min read
At a glance
| Status | Beta — available now at pre-production environment |
| Version | MooveXR 2.0.0 |
| Key feature | Territories — real-time competitive zone control game mode |
| Also new | Redesigned route editor · New event dashboard · Enhanced real-time systems · First AI tools |
| Beta access | pre.mooveteam.com · iOS via TestFlight · Android via testing program |
MooveXR 2.0 — watch the Territories game mode in action before reading on
The release
What is MooveXR 2.0?
MooveXR 2.0 is the latest beta version of Mooveteam's corporate event gamification platform. It introduces a new competitive game mode called Territories and a broader set of improvements designed to help event agencies create more dynamic, scalable, and differentiated team-building activities.
For agencies and organizers, this is more than a feature update. It is a new way to refresh existing game formats without rebuilding from scratch, create stronger client proposals, and deliver experiences that justify a premium offer.
"MooveXR is evolving from a game builder into a real-time experience platform."
The headline feature
What is the Territories game mode in MooveXR?
Territories is a real-time competitive game mode where teams capture, defend, and fight for control of zones on a live map. While controlling a territory, teams earn points continuously. Rival teams can challenge them at any time, triggering mini-game battles that decide who rules the zone.
This transforms a traditional linear event experience into something dynamic, spatial, and strategic. Teams are no longer completing tasks in sequence — they are making decisions, reacting to rivals, and competing for control in real time throughout the entire event.
Capture zones
Teams move to claim areas on the live map, turning any space into contested ground.
Real-time scoring
Points accumulate live as long as a team holds a zone — the leaderboard shifts with every second.
Mini-game battles
Conflicts trigger spontaneous head-to-head challenges, keeping every team alert throughout.
Cross-team interaction
Teams are constantly aware of and reacting to each other — no group plays in isolation.
Want to test Territories in your next event?
The beta is live. Connect to the pre-production environment and start exploring today.Access the beta →
For event agencies & planners
Why does Territories matter for corporate event agencies?
One of the biggest challenges for event agencies is that repeat clients always want something new. The same technology and format can feel too familiar, even when the content changes. Territories solves that problem without requiring agencies to rebuild their formats from scratch.
01
Refresh existing formats — same base, new experience
Add Territories on top of your existing MooveXR games. Reuse your routes, challenges, and production logic — the competitive layer transforms how the whole event feels.
02
Guarantee high engagement from start to finish
Real-time conflicts and live scoring eliminate idle moments. There is no part of the event where a participant has nothing to do or no reason to care about what another team is doing.
03
Differentiate your agency and justify a premium offer
Most team-building activities are still linear. Territories is competitive, spatial, and strategic — a format clients will request by name and return to because the outcome is never the same twice.
Real-time interaction
Teams respond to each other
throughout the entire event
Scalable to 200+ participants
Built for small groups and
large corporate events
High replayability formats
Different strategic outcome
every time you run it
Beyond gameplay
What else is new in MooveXR 2.0?
Territories is the headline feature, but this release ships a broader set of improvements designed to reduce production overhead and give event organizers better control during live events.
- Redesigned route editor — more visual and intuitive UI for configuring route logic, challenge order, and game flow. Faster to build, easier to adjust on the day.
- New event dashboard — real-time visibility into team positions, challenge status, and live dynamics. Essential for managing competitive formats at scale.
- Enhanced real-time systems — improved messaging, gadgets, objects, and team tracking. The infrastructure that makes Territories work reliably across large groups.
- First AI-powered tools — early-stage features to simplify event creation and expand creative possibilities. The start of a roadmap, not the end of one.
Use cases
Where it fits
How can event agencies use Territories in real events?
Territories is a flexible strategic layer that adapts to different formats and client objectives. It is already being explored for:
City team-building challenges
Districts and landmarks become contested zones. Urban environments become competitive arenas clients won't forget.
Corporate offsites
Hotel grounds, parks, convention floors — Territories scales from 20 to 200+ participants across any physical space.
Sales kick-offs & summits
Add competitive strategy and real-time energy to high-intensity gatherings with a performance culture.
Premium incentive events
Premium clients expect premium formats. Territories delivers an experience that justifies a higher-value proposal.
For beta testers
What should partners focus on when testing?
The goal is not just to check functionality — it is to understand how Territories fits into real client proposals and live event environments. Focus your testing on:
- Territory capture and recapture mechanics — do the fundamentals feel right in a real environment?
- Conflict resolution and mini-game interactions — are they smooth, fair, and exciting enough?
- Real-time tracking and updates — how does it hold up with multiple teams in the field at once?
- New route editing experience — is production setup meaningfully faster than before?
MooveXR is built with partners, for partners.
Your feedback on this beta directly shapes what ships in the final release.
Start testing →iOS · TestFlight | Android · testing program
FAQ — AEO
Frequently asked questions
MooveXR 2.0 and Territories — common questions
Can Territories be added to existing team-building games?
Yes. Territories works as a competitive layer that can be added on top of existing MooveXR formats. Agencies can reuse their current routes and challenges and apply the zone-control dynamic on top, without rebuilding the event from scratch.
Is MooveXR suitable for large corporate events?
Yes. The platform and the enhanced real-time systems in version 2.0 are designed to support events of different scales, including large multi-team corporate experiences with 200 or more participants.
Why should event agencies use a gamification platform like MooveXR?
Gamification platforms help agencies increase participant engagement, differentiate their offering from standard team-building formats, and deliver experiences that are measurable, replayable, and memorable. Territories adds a strategic and competitive layer that most platforms do not offer.
Is Territories only for outdoor events?
No. While Territories is especially powerful in city-based or outdoor environments, the zone-control logic can be adapted to indoor venues, hotel grounds, convention floors, and other spaces.
Is MooveXR 2.0 available right now?
MooveXR 2.0.0 is currently in beta at pre.mooveteam.com. Make sure your app is connected to the pre-production environment and running version 2.0.0. iOS access is via TestFlight; Android via the testing program.
Why should event agencies test the beta before the official release?
Early access lets you explore how Territories fits into your existing formats and client proposals before it is generally available. Your feedback also directly influences the final version — Mooveteam builds the platform with its partner network, not in isolation from it.
Join the beta and start testing Territories today
Access the pre-production environment, explore the new mode in a real scenario, and help shape the final release. If your clients are asking for something new — this is the right moment to explore it.
