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mooveGO by Mooveteam

Create, sell and scale
self-guided gamified experiences

mooveGO is a gamified tourism platform that turns real-world locations — cities, museums, resorts and parks — into interactive GPS-based quests that participants can buy online and explore independently, at any time.

Self-guided — no staff required
Sell via e-commerce platforms
GPS-based · iOS & Android
Used in 15+ countries

Who builds with mooveGO?

Tourists exploring historical city streets with guide maps
Tourism Agencies & DMOs

You create amazing destinations. They need a digital layer.

Package city quests and cultural routes as sellable products — directly through your WooCommerce store.

A beautiful outdoor holiday resort grounds with recreational facilities
Resorts & Holiday Parks

Guests want activities. You can’t staff them all.

Offer digital outdoor games, scavenger hunts and themed experiences guests can play anytime on their phones.

Wide aerial view of a beautifully planned tourist destination or park route
Destination Developers

You’re building the attraction. Visitors need a reason to explore.

Deploy GPS-guided discovery experiences for entire neighbourhoods, parks or cultural districts.

Players solving clues and puzzles in an interactive escape room scenario
Escape Room Brands

Take your brand outdoors and multiply locations.

Turn any city into an escape game. No physical setup needed — GPS and the mooveGO app do the work.

Museum interior with visitors exploring exhibits
Museums & Heritage Sites

Your exhibits are great. The visitor journey isn’t.

Create self-guided audio-visual routes with GPS triggers, quizzes and storytelling — without extra staff.

Participants joining an interactive scavenger hunt campaign using smartphones during a branded outdoor activation
Marketing & Experience Agencies

Turn audiences into active participants — not passive attendees.

Launch seamless QR-powered scavenger hunts, branded city quests and interactive campaigns that promote products, events, destinations or social causes through real-world engagement.

mooveGO App mockup showing interactive real-world gamified routes
What is mooveGO?

A mobile platform for GPS-based gamified experiences

mooveGO allows experience creators to build interactive routes through real-world locations — city streets, museum halls, resort grounds, parks and cultural routes — activated by GPS checkpoints, quizzes, puzzles and multimedia storytelling.

Participants use their own smartphones. No app download is required from the host. Experiences are accessed automatically after purchase and playable completely independently.

This makes mooveGO fundamentally different from guided tour apps: the experience scales infinitely without adding operational complexity.
How it works

From idea to playable experience in three steps

mooveGO gives you complete flexibility to create, distribute and activate self-guided experiences — whether through e-commerce, QR codes, ticketing systems, physical venues or custom integrations.

Create your experience

Build GPS-triggered routes with quizzes, challenges, multimedia storytelling, puzzles and branded visual design. Create outdoor escape games, city quests, museum experiences or resort activities — no coding required.

Choose how users access it

Sell experiences through WooCommerce, ticketing systems or custom integrations. You can also activate games using unique QR codes, printed tickets, access codes, event registrations, physical installations or partner-managed distribution flows.

Participants play independently

Users access the experience through the mooveGOXR app and explore at their own pace. No host, no scheduling and no permanent physical setup required — making the experience scalable across multiple locations and audiences.

Your use case

Find your mooveGO journey

Different buyers have different goals. Select your profile to see how mooveGO fits your business.

Tourism Boards & DMOs

Turn your destination into a digital product

Tourism boards use mooveGO to create GPS-guided city quests that visitors can buy and play independently — extending dwell time, encouraging repeat visits and generating ticketing revenue.

  • Create multilingual routes for different visitor profiles
  • Sell tickets directly — no intermediary platform fees
  • Deploy across multiple locations with a single platform
  • Track engagement, completions and player data
A group of people exploring a historic city using a digital self-guided tourism experience on their smartphones

Common formats for tourism

  • City heritage quest (historical storytelling)
  • Neighbourhood discovery route
  • Food & culture trail
  • Festival or seasonal experience
  • Multi-stop GPS treasure hunt
Resorts, Hotels & Holiday Parks

Offer activities without adding operational burden

Resorts and holiday parks use mooveGO to give guests a structured digital activity that entertains families, drives exploration of the grounds and increases satisfaction scores — without requiring additional staff.

  • Guests play independently — no need for a host or animator
  • Branded experience matching your visual identity
  • Included in guest package or sold as an add-on
  • Works on the resort grounds or surrounding area
A family happily playing a digital outdoor treasure hunt game together on a resort's grounds

Common formats for resorts & parks

  • Family outdoor treasure hunt
  • Seasonal themed experiences (summer, winter, Halloween)
  • Property discovery trail for new guests
  • Themed adventure through surrounding nature
  • Kids’ challenge route with points and rewards
Destination Developers

You’re building the attraction. Visitors need a reason to explore.

Deploy GPS-guided discovery experiences for entire neighbourhoods, parks or cultural districts. mooveGO allows you to activate large areas with digital gamification, connecting points of interest without physical installations.

  • Guide foot traffic to specific zones or local businesses
  • Activate public spaces with interactive challenges
  • Provide digital infrastructure for neighborhood tourism
  • Gather data on visitor movement and popular routes
Wide aerial view of a beautifully planned tourist destination or park route

Common formats for destinations

  • District-wide discovery trail
  • Themed cultural heritage route
  • Park & nature reserve gamification
  • Local business passport quest
Escape Room Brands

Take your escape room outdoors and multiply your locations

Escape room operators use mooveGO to extend their brand into outdoor formats — city-wide escape games that require no physical setup, can be deployed in any city and sold online.

  • No venue rental or physical room setup
  • Same narrative depth as indoor escape rooms
  • GPS-based lock & key mechanics
  • Sell tickets online — automatic access delivery
A group of friends enthusiastically solving clues on a mobile app during a city-wide outdoor escape room game

Common formats for escape room brands

  • City-wide outdoor escape game
  • Hybrid physical box + digital app experience
  • Mystery walking trail
  • Multi-location franchise format
Museums & Heritage Sites

Make your collection interactive without rebuilding the building

Museums use mooveGO to create GPS and QR-triggered interactive routes through exhibits — combining storytelling, quizzes and multimedia to increase visitor engagement and dwell time.

  • Layer digital content on top of physical exhibits
  • Create specific routes for schools, families or specialists
  • No hardware installation — participants use their own phones
  • Available in multiple languages from a single setup
A visitor using their smartphone to scan a QR code and engage with a interactive game at a museum exhibit

Common formats for museums

  • Gamified exhibit trail for families with children
  • Interactive discovery route for school groups
  • Evening event experience (museum nights)
  • Seasonal or temporary exhibition route
Marketing & Experience Agencies

Create branded interactive campaigns that scale

Agencies use mooveGO to launch QR-powered scavenger hunts and branded city quests that promote products, events, and destinations — without needing permanent staff on-site.

  • Create once, deploy anywhere with GPS customization
  • Launch seamless QR-based participation flows
  • Custom in-game branding for every client
  • Scale activations without operational complexity
Group of people taking part in a branded smartphone challenge together

Common formats for marketing campaigns

  • QR-powered scavenger hunt for a product launch
  • Branded city quest promoting a destination or event
  • In-store or venue activation with branded challenges
  • Sponsored route with client branding in the game
Experience formats

What can you build with mooveGO?

Browse formats used by real operators — each links to a case study or game in the library.

Hands holding a tablet with a Fresh Maps city quest route over the river in Providence
City quest

Self-guided city heritage quest

GPS-triggered storytelling, quizzes and multimedia at historical landmarks across a city.

Read case study →
Pyramid Escape Box at EuroParcs holiday park
Holiday park

Gamified resort activity

Guests explore grounds through a themed treasure hunt that runs without any staff involvement.

EuroParcs case study →
Seconds2Survive escape suitcases with the custom app on a phone and tablet
Outdoor escape game

GPS outdoor escape game

Hybrid physical and digital format: escape box mechanics combined with a GPS city quest.

Creatics case study →
Visitors using smartphones on an interactive museum route
Museum

Interactive museum route

Gamified trail for families and schools — quizzes, storytelling and challenges triggered by exhibit proximity.

Browse game library →
Augmented reality object on a lakeside promenade during a discovery trail
Tourism

Coastal discovery trail

Branded route for a destination — sellable as a standalone digital ticket, operated with zero staff.

Browse game library →
Team laughing during an outdoor photo mission in a city quest
Corporate

Corporate outdoor team activity

Agency-sold city quest format for team-building groups — deployed in any city, self-operated.

Team building formats →
E-commerce & Ticketing

Sell experiences through your existing platforms

mooveGO connects with your sales flow — whether that’s an online store, a ticketing system, QR-based registration or a custom integration. When a customer completes a purchase or scans a code, access is granted automatically. No manual steps, no waiting.

Ready to start today? The free WooCommerce plugin gives you a prebuilt integration in minutes. Download on WordPress.org →

1

Connect your distribution flow

Link mooveGO to your e-commerce store, ticketing platform, QR registration or custom system.

2

Customer buys, registers or scans

Visitors purchase a ticket, scan a QR code, enter an access code or register through your event page.

3

Access syncs automatically

mooveGO receives the activation signal and grants app access instantly — zero manual handling.

4

Participant starts playing

They open the mooveGOXR app and begin the experience immediately — no wait, no friction.

Case studies

Real operators. Real results.

Explore how tourism businesses, parks and escape room brands have deployed mooveGO experiences.

Pyramid escape box display used at EuroParcs holiday parks
EuroParcs · NetherlandsOutdoor

Pyramid — Gamified experience across 8 holiday parks

EuroParcs deployed a GPS-based outdoor treasure hunt across multiple properties — available to guests without any staff facilitation.

8
Parks deployed
0
Staff required
⭐
Guest favourite
Read full case study →
Seconds2Survive escape suitcases by Creatics with the custom app
Creatics · NetherlandsHybrid

Seconds2Survive — Hybrid escape game for resorts

Creatics combined a physical escape box with the mooveGO app to create a scalable outdoor adventure format sold directly online.

∞
Simultaneous groups
Direct
WooCommerce sales
Read full case study →
Tablet with a heritage city quest map in Providence, Rhode Island
Heritage Tourism · History RouteCity quest

Bringing history to life — Revolutionary storytelling experience

A self-guided history quest combining GPS waypoints, video storytelling and period-accurate challenges across a city centre.

Self
Guided format
Any
Group size
Read full case study →
Special Projects & Custom Apps

Need a fully custom, standalone app?

While standard mooveGO experiences run inside the shared mooveGOXR app, Mooveteam also develops fully custom, standalone mobile applications for selected large-scale projects and enterprise clients.

Built on the robust mooveGO infrastructure, these special projects deliver scalable, tourism-tech solutions published under your own brand on the app stores.

Featured Custom Apps

Pyramid (EuroParcs)

A custom resort experience spanning 8 holiday parks without any staff intervention.

Seconds2Survive

A hybrid physical escape box integrated with a custom-developed mooveGO application.

Partners

Agencies & operators using mooveGO

mooveGO is distributed and operated by a growing network of experience agencies, tourism operators and escape room brands across Europe and beyond.

Become a Partner →
FAQ

Frequently asked questions

Can’t find what you need? Contact us or visit the partner forum.

Participants download the mooveGOXR app (available on iOS and Android). Access to a specific experience is granted automatically after purchase through WooCommerce — no manual codes or email steps required.

Yes. The mooveGO for WooCommerce plugin connects your WordPress store to the mooveGO platform. Customers purchase through WooCommerce and receive app access immediately and automatically.

No coding is required. The mooveGO creator interface guides you through GPS waypoint setup, challenge creation, multimedia upload and visual design. Mooveteam also offers onboarding support for new operators.

There is no participant limit. mooveGO is designed to scale — hundreds of groups can run the same experience simultaneously in the same city without any logistical complexity.

mooveGO is optimised for outdoor GPS-based experiences. For indoor environments, QR code triggers can be used instead of GPS, making it suitable for museums, resorts and indoor venues.

mooveGO is designed for self-guided public or consumer experiences — tourism, leisure, and operator-sold tickets. MooveXR is designed for B2B corporate events — facilitated team-building, gamified onboarding and corporate formats with an event host. Full comparison here →

Resources

Present and sell mooveGO

Download presentations, brochures and assets for your sales process or investor conversations.

Product Presentation

Overview of mooveGOXR features and use cases.

View →

Brochure

Printable brochure for client meetings.

Download →

Device Mockups

App screenshots and device renders for proposals.

Download →

Promo Video

Official product video for presentations and social.

Watch →
Start with mooveGO

Turn your location into a sellable digital experience

Whether you run a museum, resort, tourism board or escape room brand — mooveGO gives you the platform to create, sell and scale GPS-based gamified experiences independently.

Already a partner? Access the partner forum →