Introduction
Following the success of Pyramid, the geo-based mystery game launched across EuroParcs holiday resorts, Creatics returns with a bold new format: Seconds2Survive, an innovative hybrid model: a physical escape box enhanced by a fully branded mobile app based on mooveGO.
The result is a self-contained, story-driven escape experience scalable across resorts, cities, and countries, already deployed at more than 60 holiday parks in 4 countries.
The Narrative: Welcome to Seconds2Survive
"A secret heist has the city in its grip... Only you can solve the mystery by completing as many puzzles as possible. Are you smart, fast, and sharp enough to save the city in time?"
From the moment players launch the Seconds2Survive app, they are pulled into a high-stakes storyline. A criminal mastermind has locked down the city. Teams must uncover clues, solve physical puzzles, and make critical decisions to stop the crisis — all within a ticking time limit.
This immersive, multi-layered experience is powered by a custom-built mobile app and a hand-assembled EscapeBox, combining real-world props with app-based challenges, media, and storyline triggers.
The Mechanics: A Hybrid Escape Experience
Each team receives a locked suitcase containing analog puzzles, tools, and clues. They also download the Seconds2Survive app (available on Google Play and App Store), which guides the gameplay and tracks their progress.
Physical meets Digital:
- Real escape box with locks, UV lights, maps, ciphers, etc.
- App-based missions, video hints, and multimedia storytelling
- Gamified challenges: minigames, logic puzzles, augmented interactions
- Language-adaptable versions (NL, EN, DE, DA)
Everything is designed to be completely self-guided, allowing parks to offer the experience without needing any additional staff.
Built on mooveGO: Custom, Scalable, Powerful
Behind the scenes, Seconds2Survive is managed through the mooveGO back office, with full control over challenges, routes, hints, and mission logic. The Creatics team uses the platform to:
- Design story-driven challenges (via text, video, quizzes)
- Segment missions and unlock them progressively
- Add fallback “second chance” tasks to reduce drop-off
- Translate content for multilingual rollout
- Track analytics and performance remotely
“We create the games ourselves and add them to the client account, just like a plug-and-play solution,” says Rick van Balen, New Business & Product Development at Creatics.
“With just a few employees you can manage large groups. The platform makes it all possible.”
Distribution & Growth
To prepare for the rollout, Creatics converted their company warehouse into a full-scale production line. Each EscapeBox is handcrafted, tested, and shipped to partner parks in the Netherlands, Germany, Belgium, and Denmark.
“We wanted something scalable. Thanks to the flexibility of mooveGO and our custom content, we’ve created a hybrid game that can live on shelves and still feel interactive and immersive.” Rick van Balen
Parks simply rent out the boxes at reception. Players scan a QR code to activate the experience, and off they go. No facilitators. No scheduling. No setup time.
Why It Works
Seconds2Survive hits the sweet spot between:
- Tech-driven interactivity (via mobile app)
- Tactile puzzle solving (via physical props)
- Replayable and localizable format (via mooveGO infrastructure)
- Operational simplicity for parks and partners
It’s a win-win for leisure venues, DMCs, and resorts looking to offer something unique — and for Creatics, it’s a template for future expansion.
Results So Far
- 60+ park activations in 4 countries
- 100+ EscapeBoxes built and shipped
- Thousands of players served
- Zero staff required per game
- Multi-language support in one central platform
Want to Build Your Own Branded Experience?
If you’re looking to launch a scalable, white-label gamified product like Seconds2Survive, the mooveGO platform is ready to power your vision.
