As 2025 begins, we want to share our reflections on the lessons learned over a decade of partnering with event agencies to create team-building experiences that exceed corporate client expectations. Since 2012, Mooveteam’s journey has been shaped by challenges and triumphs, as we’ve worked collaboratively with our partners to redefine what’s possible.
Creating impactful events is not without its challenges—it requires constant adaptation to evolving client goals and the unique needs of their teams. Our experience has taught us that success comes from deeply understanding the importance of connection, creativity, and collaboration. What began as a quest to digitalize scavenger hunts became a platform designed to foster immersive, interactive team moments.
Through collective insights, we’ve shaped a platform that empowers event planners to meet objectives while keeping participants engaged and inspired. By sharing our story, we hope to support other agencies in building their revenue streams through meaningful, memorable corporate team-building events in 2025 and beyond.
Why Gamification Will Dominate Team-Building in 2025
Being in this sector for over a decade has shown us that gamification was never just a passing trend—it’s a proven strategy for enhancing team cohesion, boosting productivity, and creating memorable shared moments. Companies of all sizes are using it to engage employees, boost morale, and foster a sense of connection, regardless of whether teams work remotely, in-office, or in hybrid environments. Our partners use our platform to develop outdoor and indoor gamified activities that help corporations reach their objectives:
- Enhanced Engagement: Gamification increases participation and ensures employees remain enthusiastic throughout an event.
- Stronger Collaboration: Activities that rely on teamwork help employees communicate effectively and solve problems together.
- Data-Driven Insights: Track performance metrics like completion rates and response times to assess areas of improvement.
The Power of Customization
Customization is essential in today’s team-building landscape, where clients demand unique, tailored experiences that address their specific objectives and team dynamics. Companies seek events that reflect their brand values, foster collaboration, and engage participants in ways that resonate with their teams' interests and work environments.
In a world where technology offers endless options, event planners must create experiences that not only look unique but also feel personalized in every detail. This means designing challenges, routes, and content that align with a client’s culture and goals, whether that involves remote-friendly team quests or site-specific AR adventures.
However, achieving this level of personalization efficiently can be daunting without the right tools. This is where platforms like Mooveteam provide a solution: with quick and effective customization options, organizers can easily adapt events to meet individual client needs. Mooveteam offers:
- Interactive Content: Quizzes, puzzles, and multimedia elements that align with company messaging and team-building goals.
- Custom Routes and Segments: Sequential or non-linear explorations that guide participants in meaningful, goal-driven activities.
- Augmented Reality Features: Geolocated videos and interactive visuals that bring a sense of immersion and discovery to the experience.
Emerging Trends in 2025
The landscape of team-building is shifting as companies adopt innovative solutions for hybrid workforces and multi-location events. Here are the key trends shaping the future:
- Augmented Reality (AR) Immersion: AR continues to enhance team-building with interactive challenges and geolocated multimedia content, making events feel more tangible and memorable.
- Hybrid Experiences: Teams in different cities or countries can now participate in synchronized games that let them explore their unique surroundings while collaborating virtually.
- Cross-Location Collaboration: Participants can complete tasks in real time, comparing their progress and interacting with other teams across locations.
- Interactive Scavenger Hunts: Combining virtual and physical elements creates more immersive urban explorations.
Event Analytics and Post-Event Impact
Measure the success of your event with Mooveteam’s detailed analytics. Our reporting features provide:
- Engagement Tracking: Review the number of completed challenges and time taken per activity.
- Feedback Collection: Gather insights from participant feedback to improve future events.
- Team Comparison: Evaluate team performance to identify strengths and areas for development.
Your Partner in Creating Exceptional Events
For over a decade, our evolution has been driven by collaboration. Mooveteam continues to grow alongside event organizers, delivering the tools needed to turn ideas into immersive, impactful events. Our platform is trusted by event agencies across the globe to provide reliable, customizable solutions that meet the demands of modern team-building.
Cluego: A Case of 100% Revenue Growth
One of the most inspiring examples of how event agencies can thrive with the right tools is Cluego, a UK-based company that has seen 100% revenue growth using Mooveteam. Cluego’s Managing Director, James Carruthers, explains how embracing a versatile, GPS-driven platform allowed them to pivot fully into treasure hunts and interactive experiences. They now run events that cross cities and countries, with participants riding in iconic cabs, speedboats, or even traveling by train during multi-day challenges.
Carruthers highlights that Mooveteam’s flexibility to create treasure hunts anywhere—be it on the beach, in museums, or through European cityscapes—made their events unforgettable. For instance, they organized a multi-location event spanning cities in France, combining scenic routes, private jets, and even custom indoor games with QR codes. According to Carruthers, the ability to customize complex challenges while using Mooveteam’s streamlined interface allowed them to not only meet but exceed client expectations.
He shares that Cluego’s success is rooted in understanding their clients' needs and creating interactive experiences that foster meaningful connections and excitement. “Without Mooveteam, we wouldn't have Cluego,” Carruthers adds, underscoring how vital collaboration and customization are to achieving long-term growth.
Creatics: Driving Innovation and Impact in the Netherlands
Another inspiring story comes from Creatics, a B2B supplier in the Netherlands that specializes in creating innovative event concepts. According to Rick Van Balen, their New Business and Product Development lead, adopting Mooveteam has allowed them to deliver tailored solutions for both corporate and public clients. By integrating interactive games with location-based activities, they’ve not only supported educational initiatives for the Dutch government but also fostered client engagement through city-based challenges in places like Rotterdam and Amsterdam.
Creatics takes pride in providing plug-and-play solutions for their clients, complete with manuals and custom game templates that fit diverse needs. Their approach shows how blending gamification with creativity can elevate client satisfaction and generate new revenue streams. "Mooveteam helps us create sustainable, self-supporting events that we can manage with a small team," Van Balen explains. He notes that they’ve scaled their operations to serve over 100 clients who regularly use up to 200 credits monthly.
Start Your 2025 Success Story with Mooveteam
Ready to transform your team-building experiences? Whether you’re just starting with gamification or expanding your service portfolio, Mooveteam has the features you need to elevate your events.
Experience the difference. Empower your team. Redefine team-building.
