{"id":18249,"date":"2020-03-02T13:38:13","date_gmt":"2020-03-02T12:38:13","guid":{"rendered":"https:\/\/mooveteam.com\/product-launch-ipad-gamification\/"},"modified":"2024-08-07T12:28:40","modified_gmt":"2024-08-07T10:28:40","slug":"product-launch-ipad-gamification","status":"publish","type":"post","link":"https:\/\/mooveteam.com\/pl\/product-launch-ipad-gamification\/","title":{"rendered":"Product Launch iPad Gamification - Case Study"},"content":{"rendered":"\n

The launch of new models for the next year is a crucial moment for any motor company. The brand only has one opportunity to make that first impression. That is why Jaguar Land Rover wanted to offer its clients an unforgettable experience for the launching of their 2019 models. <\/p>\n\n\n\n

Promotor Special Events<\/a> and Prolog BCN used moove TEAM<\/a> to organize a unique experience that improved the relationship between customers and the brand and provided the perfect test-drive of the company's new models. It was a two days route from Madrid to Lisbon, all guided with iPads, not a single paper meant to be distributed! The participants were the best fleet buyers of Jaguar Land Rover, and they were competing by pairs.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The iPad Gamified Route<\/h2>\n\n\n\n

12 teams: <\/strong>24 participants<\/p>\n\n\n\n

97 challenges: <\/strong>10 routes \/ 3 segments<\/p>\n\n\n\n

Prolog used moove TEAM to design all aspects of this event:<\/p>\n\n\n\n

The car navigation on road, the safety instructions for the journey, a \u201clearning by doing\u201d App briefing in the car with samples of all the challenges and features, a timekeeping rally stage, a drone race, a \u201cGame of Thrones\u201d challenge in a medieval town, practical tips about the trip and the places, videos with product information that later turns into challenges, orienteering task on a sandy beach, and all-new way of following an e-roadbook included in the App.<\/p>\n\n\n\n

Moove provided the event with a dynamic non-stop competition for two days. Participants followed instructions on the car, walking or even when they were having meals. We kept them competing for every single minute of the journey with different kinds of games, all in just one app.<\/p>\n\n\n\n

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<\/p>\n\n\n\n

Moove features used:<\/h2>\n\n\n\n

<\/p>\n\n\n\n

\n
\n

\"Girl  Alliances<\/p>\n

\"Girl  AR hint<\/p>\n

\"Girl  AR shell game<\/p>\n

\"Girl  Briefing<\/p>\n

\"Girl  Custom icons<\/p>\n

\"Girl  Custom maps<\/p>\n

\"Girl  Custom routes<\/p>\n

\"Girl  Choose-when-to-do task<\/p>\n

\"Girl  Free text questions<\/p>\n

\"Girl  Gadgets<\/p>\n

\"Girl  GPX tracking<\/p>\n

\"Girl  Hint<\/p>\n

\"Girl  iBeacon<\/p>\n

\"Girl  Segments \/\nLevels<\/p>\n<\/div>\n\n\n\n

\n

\"Girl  Logo<\/p>\n

\"Girl  Mini Game, find the pairs<\/p>\n

\"Girl  Mini Game, guess the world<\/p>\n

\"Girl  Mini Game, puzzle<\/p>\n

\"Girl  Mini Game, related words<\/p>\n

\"Girl  Mini Game, slot machine<\/p>\n

\"Girl  Objects<\/p>\n

\"Girl  Photo challenge<\/p>\n

\"Girl  Physical Activity<\/p>\n

\"Girl  QR code<\/p>\n

\"Girl  Robots<\/p>\n

\"Girl  Staff Team<\/p>\n

\"Girl  Video challenge<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Feedback<\/h2>\n\n\n\n

The best prove of the good feedback of the whole experience is that since we dared to use Moove in this event three years ago, (which was quite a risky option..) we have been asked by the Jaguar Land Rover to keep using it. They do not conceive the competition without it, they love the ease of use for guests and the rhythm that keeps along with the event, and the safety fact that allows the organization to keep track of every single movement of the teams. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The launch of new models for the next year is a crucial moment for any motor company. The brand only has one opportunity to make that first impression. That is why Jaguar Land Rover wanted to offer its clients an unforgettable experience for the launching of their 2019 models.  Promotor Special Events and Prolog BCN […]<\/p>\n","protected":false},"author":809,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[524,472,668],"tags":[],"class_list":["post-18249","post","type-post","status-publish","format-standard","hentry","category-aktywnosci-w-samochodzie","category-studium-przypadku","category-uncategorised-pl-8"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/posts\/18249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/users\/809"}],"replies":[{"embeddable":true,"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/comments?post=18249"}],"version-history":[{"count":0,"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/posts\/18249\/revisions"}],"wp:attachment":[{"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/media?parent=18249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/categories?post=18249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mooveteam.com\/pl\/wp-json\/wp\/v2\/tags?post=18249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}